Hop

Hop - Case study: Brand voice for email client

Discover Brand voice • Content strategy Hop Differentiating SAAS in a world of same-old, boring work products.​ Background Hop (now Spike) decided email needed a big kick to speed up and land in the 21st century. We live in a time of smartphones and gifs, yet email is still the same dry product with miles […]

Vi

Vi - Case study - Vi user

Discover Kickstarter Strategy • Content strategy • Website copy • Email marketing & social media strategy • A/B testing Vi Building an AI fitness product the world had never seen on Kickstarter Background Our client LIFEBEAM came to us when they wanted to take a life-saving health biosensor they’d created and put it on Kickstarter. […]

Vitamin Angels

Discover Content strategy • Website copy • Email marketing & social media strategy Vitamin Angels Starting a movement to fundraise for prenatal healthcare.​ Background Vitamin Angels is a California-based nonprofit helping cure child malnutrition around the world through Vitamin A supplementation, deworming, and prenatal multivitamins. When two new studies came out which showed jaw-dropping efficacy rates […]

XLAB

Xlab - Case study - Brand Logo

Discover Brand Strategy • Visual Identity • Art Direction • UX/UI Design XLAB Immersive experiences reimagined. Background XLAB Realtime is a New York-based studio which hybrid team works at the intersection of creativity and technological innovation. They’re empowering leading brands, event production agencies and technical producers to deliver site-specific, software-driven technology installations without the clutter. Solution […]

Betterfin

Betterfin - Case - Study - Logo-Image-Cover

Discover Visual Identity • Creative Direction Betterfin Bringing a human side to finance through strong design Background Betterfin offers a single, intuitive process to get options for the best and most appropriate financing for a small business owner. One stop shop, a single application to get dozens of real financing offers. Solution The aim was to […]

Bow Capital

Case study - BOW CAPITAL - Venture Capital

Discover Brand strategy • Verbal identity • Content strategy • Recruit & manage design Bow Capital Shaping a story of legacy + innovation to bring a new VC fund to life.​ Problem Bow Capital is a Silicon Valley based venture firm started by Vivek Ranadivé, the founder of TIBCO, the billion dollar company that digitized […]

Higg Co

Two Hands: Brand Strategy Case Study - Higg Co

Discover Brand strategy • Verbal Identity • Voice Guidelines • Information Architecture • Copywriting • Product Marketing Higg Co Making manufacturing a force for good. Problem Measuring manufacturing sustainability is so multi-faceted and complex, it can get convoluted easily. Yet with many different types of users adopting their tech all over the world, from manufacturers, […]

US Digital Response

US Digital Response case study - Brand Strategy, website & copywriting

Discover Brand strategy • Visual Identity • Verbal Identity • Voice Guidelines • UX • Information Architecture • Copywriting • Website Design & Build • Video Animation US Digital Response Providing Local Governments with Rapid Technical Fixes in Overwhelming COVID-19 Times. Problem During the COVID-19 pandemic, our government systems were more strained than ever in […]

The House Fund

Discover Brand strategy • Visual Identity • Verbal Identity • Voice Guidelines • Conceptual Photography • Copywriting • Site design The House Fund Finding a VC’s True North to differentiate among a sea of competitors. Problem In this time of a proliferation of VC funds, The House Fund needed a new identity that differentiated them […]