Hop - Case study: Brand voice for email client

scroll||| Brand Voice & Content Strategy​ Hop Differentiating SAAS in a world of same-old, boring work products. Background Hop (now Spike) decided email needed a big kick to speed up and land in the 21st century. We live in a time of smartphones and gifs, yet email is still the same dry product with miles […]


Vi - Case study - Vi user

scroll||| Kickstarter Strategy • Content strategy • Website copy • Email marketing & social media strategy • A/B testing Vi Building an AI fitness product the world had never seen on Kickstarter. Background Our client LIFEBEAM came to us when they wanted to take a life-saving health biosensor they’d created and put it on Kickstarter. […]

Vitamin Angels

scroll||| Content strategy • Website copy • Email marketing & social media strategy Vitamin Angels​ Starting a movement to fundraise for prenatal healthcare. Background Vitamin Angels is a California-based nonprofit helping cure child malnutrition around the world through Vitamin A supplementation, deworming, and prenatal multivitamins.  When two new studies came out which showed jaw-dropping efficacy rates […]


Xlab - Case study - Brand Logo

scroll | | | Brand Strategy • Visual Identity • Art Direction • UX/UI Design Immersive experiences reimagined Background XLAB Realtime is a New York-based studio which hybrid team works at the intersection of creativity and technological innovation. They’re empowering leading brands, event production agencies and technical producers to deliver site-specific, software-driven technology installations without the […]


Betterfin - Case - Study - Logo-Image-Cover

scroll | | | Visual Identity • Creative Direction Bringing a human side to finance through strong design. Background Betterfin offers a single, intuitive process to get options for the best and most appropriate financing for a small business owner. One stop shop, a single application to get dozens of real financing offers. Project The aim […]

The House Fund

scroll ||| Brand strategy • Visual Identity • Verbal Identity • Voice Guidelines •Conceptual Photography • Copywriting • Site design The House Fund Finding a VC’s True North to differentiate among a sea of competitors. Problem In this time of a proliferation of VC funds, The House Fund needed a new identity that differentiated them […]

Bow Capital

Case study - BOW CAPITAL - Venture Capital

scroll ||| Brand strategy • Verbal identity • Content strategy • Recruit & manage design Bow Capital Shaping a story of legacy + innovation to bring a new VC fund to life. Background Bow Capital is a Silicon Valley based venture firm started by Vivek Ranadivé, the founder of TIBCO, the billion dollar company that […]