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01
Be deliberate and aware of the consequences your actions have on the world and those around you. Always have a North Star (preferably, with a moral compass).
02
Questionable ethics, misinformation, and polarization are destroying lives. The only way we make it out alive is if we return to values and build accordingly.
03
We won’t be building the brands of anyone with an idea to exploit people or our planet. We do, however, live in a capitalistic society. So we’ll play ball, but only with those who make things better.
04
We build them into everything we do.
05
When it comes to leaders, there are s*%t funnels, and s*%t umbrellas. Protect your team. Be good to each other.
06
Sprinkle magic and excellence on top of everything you do.
07
Each time we win or lose a bid, we have team celebrations to reward our effort. When you work this hard, you deserve the acknowledgment.
08
Make space for the quiet to speak. Their thoughtful approach is far more valuable than they get credit for.
09
With words, effort, and kindness.
10
The service industry can have murky boundaries, but the best work comes from shared respect. Likewise, our creative partners work with us, not for us. We never take these relationships for granted.
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