Our handmade approach

Harness the
power of story

Stories have been used for millennia to connect us, transmit knowledge, and help us understand the full potential of the human spirit. Your brand has a story too, making you come to life in the mind of your customer.

Once we find the WHY behind your brand, it becomes your North Star, shaping everything from copy, to visual identity, marketing and product strategies, and beyond. As with any good story, this idea fits into a hero’s journey, to paint a compelling picture of why you matter.

Stand out in the mind of your customer with a powerful story.

Our Approach to Branding strategy

Our process

01

Strategy

The mechanics. Position and differentiate your brand through research and analysis. Together, we’ll come up with a strategic plan to set you up for untapped market value.

02

North Star​

The soul. Connect with customers through your story. Once the strategy is in place, we’ll find the simple truth at the center of your company that makes everything about you make sense— setting up problem, solution, personality, and verbal identity, with your user at the center of a hero’s journey. Everything you express, from name, logo, blog strategy, all the way to corporate identity, should line up to this North Star.

03

Visual Identity​

The artistry. Express your brand vividly. With your North Star as our guide, we’ll shape a visual identity with colors, typography, a logo mark, and an entire visual language cohesive to your overall narrative.

04

Build

The execution. Taking the newly shaped visual identity, we’ll expand it by building websites, apps, and any collateral needed for launch.