Harnessing the power of story.

Stories have been used for millennia to connect us, transmit knowledge, and help us understand the full potential of the human spirit. Your brand has a story too, making you come to life in the mind of your customer.

Once we find the WHY behind your brand, it becomes your North Star, shaping everything from copy, to visual identity, marketing and product strategies, and beyond.

As with any good story, this idea fits into a hero’s journey arc, complete with villains, to paint a compelling picture of why you matter.

Our Process

2HB - Our Process



The mechanics. Through research and analysis, we’ll come up with a strategic plan to position and differentiate your brand, setting up opportunity for untapped market value.


North Star

The soul. Once the strategy is in place, we’ll  find  the simple truth at the center of your company that makes everything about you make sense— setting up problem, solution, personality, and verbal identity, with your user at the center of a hero’s journey.


Visual Identity

The artistry. With your North Star as our guide, we’ll shape a visual identity with colors, typography, a logo mark, and visual language cohesive to the overall narrative.



The execution. Taking the newly shaped visual identity, we’ll expand it through websites, apps, and any collateral needed for launch.