Brand Strategy • Visual Identity • Art Direction • UX/UI Design

XLAB

Immersive experiences reimagined.

Background

XLAB Realtime is a New York-based studio which hybrid team works at the intersection of creativity and technological innovation. They’re empowering leading brands, event production agencies and technical producers to deliver site-specific, software-driven technology installations without the clutter.

Solution

Michaela teamed up with XLAB’s team, helping them re-position themselves as the premium innovative leader. Drawing back from our strategy we created a new distinctive visual language. A bold mark, patterns and a playful layout underlined the visual change.