Every smart brand starts with a strong foundation based in research and analysis.
How do your multiple brands or products relate to each other? Are you a “Brand of Houses,” (P&G) a “Branded House,” (Virgin) or some hybrid variant (Disney, Amazon)? Clearly lining up your hierarchy will answer questions around how you build and market your different properties, now, and in the future— like if new product names and visual identities should be related or completely separate.
The end-all-be-all of branding— clearly stating who you are, who you’re for, why you’re different, and most importantly, why users should care. Set yourself apart from competition, connect intuitively with customers, and empower your team to knowledgeably sell your products.
Uncover unmet needs to create new products, discover what your product’s value add is, and learn if you’re messaging and branding a product effectively. The best way to gain game-changing, radical user insight is to ask people directly through audience interviews.
Create meaningful, engaging content that attracts your target customers on the most relevant channels for your brand. Strategy, goals, editorial calendars, and creative, come together to guide effective content marketing in the form of blog posts, videos, press releases, events, and more.
Whether you’re brand new or trying to reinvent yourself, it’s critical to discover user needs, then build the right product prototype for the job. We’ll combine collaborative workshops, user research, and user experience design to create the right products for your market.
Design is how we express strategy in powerful ways. We look at design holistically, to tell clear, conceptual stories out of information.
Express your brand’s essence, distilled into logo, typography, and colors. A brand identity is the visual expression of your brand's essence and strategy. It's a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.
Tell your story and convert customers through the most important asset you’ll own: your website, your virtual storefront. Using user experience best practices, we’ll create a website to address your key goals, engage your audience, and structure content with cutting edge techniques to appear intuitive and relevant.
Build and test prototypes early and often. Rapid feedback loops help you stay close to your audience as you iterate, understanding and incorporating their needs to inform your next move.
The intersection of place and brand bring powerful opportunities. Shape perception and influence mood through physical spaces, like offices, restaurants, end events. Play in the physical medium can include branded wall decals, inventive logo applications, signage, and emotive lighting to bring your brand to life.
One of the most essential aspects of consumer goods branding. Distill joy and wonder into this often first touch-point in a customer’s product journey. Setting their first impression of your brand high is a proven way to earn brand affinity early, minimizing the need for expensive reactivation campaigns later on.
Support user behavior through usability, providing seamless, intuitive experience and interaction design. UX design combines user research, content strategy, information architecture, design principles, and technical considerations to create a blueprint for a meaningful user journey.
Showcase your product in excellence with lifestyle and product photography. Share company culture and present a unified front to the world as a company with tasteful matching headshots and group photos.
The highest impact ad material, video unleashes twice the storytelling capacity through both sight and sound. Our teams have experience ranging from documentary-style storytelling, to luxury culinary recipe content. And, our copywriters come from cinema, making each video a short story in its own right.
The next step is volume and depth. Whether it’s interactive or rendered in video, 3D adds that extra layer of richness to your brand design.
Stories are how humans convey information. Whoever you are, whether a young startup to a mature VC, however modern and technologically disruptive your product is, your story is the key to success, growth, scale, and internal, operational unity.
Clarify what makes you special and unique, with your user at the center of the story. Your brand becomes the helpful guide on your user’s journey to help them overcome specific challenges. Even further, brands aren’t only about the product, but also about the company— who started it, what kind of culture they built. Your beliefs, how you approach your product, and building your culture, are all vital parts of your story that inspire and galvanize both users and employees.
The first touchpoint of your brand, a name is certainly one of the more challenging aspects of branding. In just a word or two, a name encompasses the essence of your offering, in a way that’s clear, meaningful, and memorable. Through a structured workshop, we’ll uncover your naming preferences and help shape something that’s unique, memorable, phonetically pleasing, and perhaps can even be used as a verb (“Google that,” “Facebook me!”)
Once your story and North Star are codified, it’s time to pull that through to every touchpoint of your brand, including the words you use. From Tagline, to key marketing messages by audience type, ensuring your story is cohesive throughout all your written materials is vital for maintaining story integrity.
Proving your expertise in the space is important for any leader, yet it’s challenging to find the time to do so. Through a combination of strategy and interviews, we’ll find the most efficient way to tap into your knowledge, through interviews, strategy, and research, to shape a plan for your thought leadership, and flesh it out through deep, rich, differentiated content.
We remain hands-on during the building phase for maximum cohesion.
Showcase your brand’s home with the most important branded asset you’ll own— your website. Get set up with a beautiful site, soulful story, and infrastructure to suit you. Custom WordPress marketing websites are our bread and butter, however we have technical masters who can handle any-sized development need, from e-commerce, to back-end infrastructure, to app build, and more.
Set up your e-commerce infrastructure that handles the right sized needs for you. Whether Magento, Shopify, or WooCommerce, we will provide you with all the technological support needed, all the way down to connecting to your stock management platform. We don’t want you to pay Champs Elysées prices if you're starting, or to sell the new iPhone from a small mom & pop shop.
Build and release your product into the world, with anything from a prototype to a full production-level app. Our product designers and technical partners, with a full-stack, cross platform, state of the art, development team will dedicate their user-centric knowledge to your project.
Ensure continuity of service, scalability, and the highest level of encrypted security. We will create the right infrastructure for you, from self-hosted server to cloud and beyond.
01 – READY IN 8 WEEKS
Save time, minimize burnrate, and derisk your launch, all by testing early to find product-market resonance. Gain a deep understanding of audience needs, competitive positioning, and insights from a testable prototype. We’ll conduct (or advise on) your market validation and testing strategy, and if needed, can pull in top product designers to help incorporate learnings into your next release cycle.
Product or service conceptualizationCompetitive market analysisProduct roadmapDesign sprintsAudience research and needfinding
Rapid PrototypingConcept testingUsability testing
Design thinking and ideation workshops
02 – READY IN 5 WEEKS
Express your brand with a lean, sharp online presence. When you’re so new that you’re not sure how many times you’ll pivot, it doesn’t make sense to invest in your “soul” in a brand. This package offers something solid to carry you through until you raise that Series A and know deeply who you are.
Lite competitive analysisPositioning Brand personality
Essential visual identityWeb designMarketing templates
Website copyFunctional tagline
One page website
NamingValue prop testing & audience research
03 – READY IN 12 WEEKS
You’re a mid-stage company who knows who you are and where you’re going. This branding project is about leaning into how you are different than the competition, and about showcasing your company’s unique identity.
Brand hierarchyDifferentiation + positioningQualitative audience researchBrand personality
Extended visual identityWeb designUX & UI
Verbal identity & guidelinesNaming
Custom websiteHosting setup
Content strategyThought leadershipEnvironmental designPackaging designPhotographyVideo
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