Services

Whether you’re early-stage or late, know deeply who you are, or want to rethink it all— check out our capabilities & different packages to fit a variety of needs.
Capabilities

01

Strategy

Every smart brand starts with a strong foundation based in research and analysis.

How do your multiple brands or products relate to each other? Are you a “Brand of Houses,” (P&G) a “Branded House,” (Virgin) or some hybrid variant (Disney, Amazon)? Clearly lining up your hierarchy will answer questions around how you build and market your different properties, now, and in the future— like if new product names and visual identities should be related or completely separate.

The end-all-be-all of branding— clearly stating who you are, who you’re for, why you’re different, and most importantly, why users should care. Set yourself apart from competition, connect intuitively with customers, and empower your team to knowledgeably sell your products.

Uncover unmet needs to create new products, discover what your product’s value add is, and learn if you’re messaging and branding a product effectively. The best way to gain game-changing, radical user insight is to ask people directly through audience interviews.

Create meaningful, engaging content that attracts your target customers on the most relevant channels for your brand. Strategy, goals, editorial calendars, and creative, come together to guide effective content marketing in the form of blog posts, videos, press releases, events, and more.

Whether you’re brand new or trying to reinvent yourself, it’s critical to discover user needs, then build the right product prototype for the job. We’ll combine collaborative workshops, user research, and user experience design to create the right products for your market.

02

Design

Express your brand’s essence, distilled into logo, typography, and colors. A brand identity is the visual expression of your brand's essence and strategy. It's a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

Tell your story and convert customers through the most important asset you’ll own: your website, your virtual storefront. Using user experience best practices, we’ll create a website to address your key goals, engage your audience, and structure content with cutting edge techniques to appear intuitive and relevant.

Build and test prototypes early and often. Rapid feedback loops help you stay close to your audience as you iterate, understanding and incorporating their needs to inform your next move.

The intersection of place and brand bring powerful opportunities. Shape perception and influence mood through physical spaces, like offices, restaurants, end events. Play in the physical medium can include branded wall decals, inventive logo applications, signage, and emotive lighting to bring your brand to life.

One of the most essential aspects of consumer goods branding. Distill joy and wonder into this often first touch-point in a customer’s product journey. Setting their first impression of your brand high is a proven way to earn brand affinity early, minimizing the need for expensive reactivation campaigns later on.

Support user behavior through usability, providing seamless, intuitive experience and interaction design. UX design combines user research, content strategy, information architecture, design principles, and technical considerations to create a blueprint for a meaningful user journey.

Showcase your product in excellence with lifestyle and product photography. Share company culture and present a unified front to the world as a company with tasteful matching headshots and group photos.

The highest impact ad material, video unleashes twice the storytelling capacity through both sight and sound. Our teams have experience ranging from documentary-style storytelling, to luxury culinary recipe content. And, our copywriters come from cinema, making each video a short story in its own right.

The next step is volume and depth. Whether it’s interactive or rendered in video, 3D adds that extra layer of richness to your brand design.

03

Messaging

Clarify what makes you special and unique, with your user at the center of the story. Your brand becomes the helpful guide on your user’s journey to help them overcome specific challenges. Even further, brands aren’t only about the product, but also about the company— who started it, what kind of culture they built. Your beliefs, how you approach your product, and building your culture, are all vital parts of your story that inspire and galvanize both users and employees.

The first touchpoint of your brand, a name is certainly one of the more challenging aspects of branding. In just a word or two, a name encompasses the essence of your offering, in a way that’s clear, meaningful, and memorable. Through a structured workshop, we’ll uncover your naming preferences and help shape something that’s unique, memorable, phonetically pleasing, and perhaps can even be used as a verb (“Google that,” “Facebook me!”)

Once your story and North Star are codified, it’s time to pull that through to every touchpoint of your brand, including the words you use. From Tagline, to key marketing messages by audience type, ensuring your story is cohesive throughout all your written materials is vital for maintaining story integrity.

Proving your expertise in the space is important for any leader, yet it’s challenging to find the time to do so. Through a combination of strategy and interviews, we’ll find the most efficient way to tap into your knowledge, through interviews, strategy, and research, to shape a plan for your thought leadership, and flesh it out through deep, rich, differentiated content.

04

Development

Showcase your brand’s home with the most important branded asset you’ll own— your website. Get set up with a beautiful site, soulful story, and infrastructure to suit you. Custom WordPress marketing websites are our bread and butter, however we have technical masters who can handle any-sized development need, from e-commerce, to back-end infrastructure, to app build, and more.

Set up your e-commerce infrastructure that handles the right sized needs for you. Whether Magento, Shopify, or WooCommerce, we will provide you with all the technological support needed, all the way down to connecting to your stock management platform. We don’t want you to pay Champs Elysées prices if you're starting, or to sell the new iPhone from a small mom & pop shop.

Build and release your product into the world, with anything from a prototype to a full production-level app. Our product designers and technical partners, with a full-stack, cross platform, state of the art, development team will dedicate their user-centric knowledge to your project.

Ensure continuity of service, scalability, and the highest level of encrypted security. We will create the right infrastructure for you, from self-hosted server to cloud and beyond.

Packages
Startup

Angel

Seed

midsize

Series A

large corp

Series B

+

01 – READY IN 8 WEEKS

Product market validation

Save time, minimize burnrate, and derisk your launch, all by testing early to find product-market resonance. Gain a deep understanding of audience needs, competitive positioning, and insights from a testable prototype. We’ll conduct (or advise on) your market validation and testing strategy, and if needed, can pull in top product designers to help incorporate learnings into your next release cycle.

Strategy

Product or service conceptualization
Competitive market analysis
Product roadmap
Design sprints
Audience research and needfinding

Design

Rapid Prototyping
Concept testing
Usability testing

Design thinking and ideation workshops

02 – READY IN 2 WEEKS

The “Minimum Viable Brand”

Express your brand in a lean, budget-conscious way with only the essentials. When you’re so new that you’re not sure how many times you’ll pivot, it doesn’t make sense to invest in your “soul” in a brand. This package offers something solid to carry you through until you raise that Series A and know deeply who you are.

Strategy

Lite competitive analysis
Positioning
Brand personality
Functional tagline

Design

Essential visual identity
Web design moodboard
Marketing templates

Web design
Web development
Value prop testing & audience research

Minimum viable brand: branding essentials for startups

03 – READY IN 10 WEEKS

The “Soul Defining” Brand

You’re a mid-stage company who knows who you are and where you’re going (OR, you’d like to know). For you, a branding project is about being different than the competition, yes, but it’s majorly about expressing your company’s unique identity. Deep soul-finding work happens to be our house specialty.

Strategy

Brand hierarchy
Differentiation + positioning
Qualitative audience research
Brand personality

Design

Extended visual identity
Web design
UX & UI

Messaging

Verbal identity & guidelines
Naming

Development

Custom website
Hosting setup

Content strategy
Thought leadership
Environmental design
Packaging design
Photography
Video