Measuring manufacturing sustainability is so multi-faceted and complex, it can get convoluted easily. Yet with many different types of users adopting their tech all over the world, from manufacturers, to textile designers, Higg Co needed a clear story to get their message across, beating out competition, and literally, saving the world.
We worked closely with their core team to codify a bold, assertive strategy and clear offerings, sharing the Higg Co story in a way that inspired users that sustainability is, in fact, attainable, in a top-to-bottom new website.
Higg Co was building the measurement system and technology that could actually help save the planet from manufacturing waste. They needed a brand strategy, verbal identity, and website that simplified their story, making it accessible to a variety of users.
Our comprehensive strategy codified their North Star, keeping the hero— brands cleaning up their manufacturing processes— in mind.
Taking the brand foundations, we codified and expanded Higg Co’s voice into a comprehensive guidelines of dos and don’ts, aligning Higg Co’s marketing and sales team in one cohesive voice.
We combed through reports and interviewed key staff, putting together a story of impact through data.
We interviewed Higg Co product specialists and salespeople to help take Higg Co’s product offerings from high-level, to specific, with actionable measurements and benefits.
Thanks to the talented Jenna Van Hout for beautiful brand design.
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