EndWell is an nonprofit transforming how we as individuals and a society experience the end of life through content and strategic industry partnerships.
They had a website that wasn’t cutting it, and needed help becoming THE platform for end of life content.
Through user and industry research, we helped them launch a new content product platform that felt richer, and more robust, taking accessibility in mind. We preserved the brand equity they had, while fleshing out a more expansive design system and usable website.
See the before and after
We helped End Well visualize the different moving parts of their business to show the individual and systemic changes they were making—the true building blocks of a movement.
User interviews, industry research, UX audits, jobs-to-be-done, and user journeys all fed into data-driven product updates, turning End Well’s website into a powerful vehicle for content discovery.
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