{"id":7102,"date":"2023-05-22T18:50:38","date_gmt":"2023-05-23T00:50:38","guid":{"rendered":"https:\/\/www.twohandsbrands.com\/?p=7102"},"modified":"2023-05-25T14:11:47","modified_gmt":"2023-05-25T20:11:47","slug":"end-well","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/end-well\/","title":{"rendered":"End Well"},"content":{"rendered":"\t\t
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Brand strategy \u2022 Industry research \u2022 UX research & audit \u2022 User journeys \u2022 Product design \u2022 Information architecture \u2022 Web design \u2022 Brand expansion \u2022 Voice & tone guidelines \u2022 WordPress dev<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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End Well<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating a movement for end of life<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Problem<\/h4>

EndWell is an nonprofit transforming how we as individuals and a society experience the end of life through content and strategic industry partnerships.<\/p>

They had a website that wasn\u2019t cutting it, and needed help becoming THE platform for end of life content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>

Through user and industry research, we helped them launch a new content product platform that felt richer, and more robust, taking accessibility in mind. We preserved the brand equity they had, while fleshing out a more expansive design system and usable website.<\/p>

See the before<\/a> and after<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Building Blocks of a Movement<\/h4>

We helped End Well visualize the different moving parts of their business to show the individual and systemic changes they were making\u2014the true building blocks of a movement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Data-driven product updates<\/h4>

User interviews, industry research, UX audits, jobs-to-be-done, and user journeys all fed into data-driven product updates, turning End Well’s website into a powerful vehicle for content discovery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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More case studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tEnd Well\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tElectric Sheep Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tThe House Fund\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tAmbi Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tUS Digital Response\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Brand strategy \u2022 Industry research \u2022 UX research & audit \u2022 User journeys \u2022 Product design \u2022 Information architecture \u2022 Web design \u2022 Brand expansion \u2022 Voice & tone guidelines \u2022 WordPress dev End Well Creating a movement for end of life Problem EndWell is an nonprofit transforming how we as individuals and a […]<\/p>\n","protected":false},"author":1,"featured_media":7250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nEnd Well case study | Two Hands Brands<\/title>\n<meta name=\"description\" content=\"Infusing Warmth into Ecommerce Robotics: Brand Strategy \u2022 Visual Identity \u2022 Verbal guidelines \u2022 Website design & development \u2022 Video Production \u2022 3D\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twohandsbrands.com\/case-studies\/end-well\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"End Well case study | Two Hands Brands\" \/>\n<meta property=\"og:description\" content=\"Infusing Warmth into Ecommerce Robotics: Brand Strategy \u2022 Visual Identity \u2022 Verbal guidelines \u2022 Website design & development \u2022 Video Production \u2022 3D\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twohandsbrands.com\/case-studies\/end-well\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Hands Brands\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T00:50:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:11:47+00:00\" \/>\n<meta property=\"og:image\" 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