{"id":6905,"date":"2022-07-01T02:31:07","date_gmt":"2022-07-01T08:31:07","guid":{"rendered":"https:\/\/www.twohandsbrands.com\/?p=6905"},"modified":"2023-05-25T19:37:04","modified_gmt":"2023-05-26T01:37:04","slug":"teravana","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/teravana\/","title":{"rendered":"Teravana"},"content":{"rendered":"\t\t
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Audience Research \u2022 Market Research \u2022 Brand Strategy \u2022 Visual Identity \u2022 Website copy \u2022 Web Design \u2022 Web Development \u2022 Product Design<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Teravana<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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building a brand to heal people & planet<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Problem<\/h4>

The owners of Teravana, a pristine nature retreat in Sonoma, CA, needed help defining their concept and hierarchy of related nonprofits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>

With market research and product thinking, we helped them differentiate, and create a concept that is both dear to their hearts, and highly attractive to their market: healing people through healing the planet. We have an ongoing relationship helping them develop more on-brand products and events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How to be Unique, in a Sea of Retreat Centers<\/h4>

We learned that Teravana has a robust ecology and forestry program, in order to take care of their 640 wild acres, and the founders are passionate about nurturing the environment and being stewards of the land. In order to differentiate from the Esalens, Kripalus, and Spirit Rocks of the world, ecology was a clear differentiator to weave into their tapestry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Visual Identity<\/h4>

For the Visual Identity, we partnered with our good friends at Quick Brown Fox<\/a>, masters in artful branding.<\/p>

The Logo pairs a tasteful reverse-tapered typeface with a hand-drawn v, suggesting mountains or a bird.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The custom illustrations became a central part to the brand, evoking the spirit of joy through connection to nature, using generous body shapes that are non gendered, with a head shape that looks like a sprouting seed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Credits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many thanks to the numerous hands who helped pull this off, and to Suvas & Julia for being amazing partners to work with. <\/span><\/p>

Strategy, Production<\/strong>: Eva Frye
Strategy<\/strong>: Madeline McCallum
Visual Identity, Art Direction<\/strong>: Hanumant Khanna (Quick Brown Fox)
Web Design<\/strong>: Ondrej Jelinek
Video Direction, Production, Editing<\/strong>: Rob Wadleigh\/Duel Citizen
Project Scope Design & Development<\/strong>: Mathieu Sal\u00e9
Advisor<\/strong>: Cliff Chen<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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More case studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tEnd Well\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tUS Digital Response\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Audience Research \u2022 Market Research \u2022 Brand Strategy \u2022 Visual Identity \u2022 Website copy \u2022 Web Design \u2022 Web Development \u2022 Product Design Teravana building a brand to heal people & planet Problem The owners of Teravana, a pristine nature retreat in Sonoma, CA, needed help defining their concept and hierarchy of related nonprofits. […]<\/p>\n","protected":false},"author":1,"featured_media":6906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nTeravana case study | Two Hands Brands<\/title>\n<meta name=\"description\" content=\"Infusing Warmth into Ecommerce Robotics: Brand Strategy \u2022 Visual Identity \u2022 Verbal guidelines \u2022 Website design & development \u2022 Video Production \u2022 3D\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twohandsbrands.com\/case-studies\/teravana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teravana case study | Two Hands Brands\" \/>\n<meta property=\"og:description\" content=\"Infusing Warmth 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