{"id":5974,"date":"2021-06-29T12:05:39","date_gmt":"2021-06-29T19:05:39","guid":{"rendered":"https:\/\/twohandsbrands.com\/?p=5974"},"modified":"2023-06-06T20:02:35","modified_gmt":"2023-06-07T02:02:35","slug":"ambi-robotics","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/ambi-robotics\/","title":{"rendered":"Ambi Robotics"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t <\/polygon> <\/g> <\/g> <\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDiscover<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Brand Strategy \u2022 Visual Identity \u2022 Verbal guidelines \u2022 Website design & development \u2022 Video Production \u2022 3D animation<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Ambi Robotics<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Infusing Warmth into E-commerce Robotics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Problem<\/h4>\n

Ambi Robotics is a Silicon Valley based AI robotics company that is pushing the envelope of robotic possibility. Their incredible technical story started in the lab at UC Berkeley, where they were the first roboticists who realized you could train robots in simulation thousands of times faster than in typical real-world training, which is clunky, expensive, and time consuming. It\u2019s called simulation-to-reality transfer learning, and it\u2019s changing the game of robotics.<\/p>\n

They needed a new brand to come out of stealth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

Solution<\/h4>

We defined a new category for them, and built a new brand and product videos to share their story with the world for the first time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

A Future-Forward Visual Identity<\/h4>

As a young company, it was important for us to create a visual identity that was strong yet flexible, able to grow and expand alongside them.<\/p>

Using the robotic arm as inspiration, we created an iconic, cigil-like logo with negative space of the suction cup gripper in the center. This cigil can be used across digital media, but we needed to make sure it was strong on the robots themselves. With wires and cables that can sometimes get messy, the logo needed to be strong and simple.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

\u201c<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Two Hands will build the best brand for your business and will put you into a position to exceed your own expectations. \nThis isn't easy work, but it is rewarding to see your brand reach new heights in their care.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u2014Stephen McKinley, VP Operations, Co-Founder<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Two\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

To create a visual system, we broke apart the logo to create a hexagonal mask that could pull their visual identity together throughout digital uses\u2014whether web design, social media, or sales materials.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Two\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Creating a Category<\/h4>

Given their strong product focus, knowledge of their audience, and clear competitive advantage, this became a game of positioning in a sea of many players.<\/p>

While other competitors were in the business of e-commerce \u201csorting automation,\u201d we felt that positioning was too limiting for Ambi, given the power of their tech and its applications for expansion. So, we helped them create a new category: Robotic Dexterity. This sells a bigger dream of infinite possibility and makes the others seem limited.<\/p>

\u00a0<\/p>

Fortifying a Value Prop<\/h4>

The Ambi team came to us with strong values and an inspiring mission, and we helped them translate and hold true to these goals across a complex industry with many different supply chain touchpoints and customer personas that varied in technical know-how.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Two\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Multi-Purpose Video Work<\/h4>

Coordinating a shoot during COVID times is a test of logistical skill, but our video team was incredible and produced high-quality, informative, and engaging final products. We shot their flagship product on-site at the warehouse of one of Ambi\u2019s clients. We then were able to use our selection of videos for several purposes, including. 1) a demo video for the industry leading logistics conference 2) Wired announcements and other media use.<\/p>

We art directed, storyboarded, scripted, and plotted out our shots. The Director and Director of Photography planned out the right gear to capture our vision, and then we got to shooting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t