{"id":5616,"date":"2021-06-07T15:38:53","date_gmt":"2021-06-07T22:38:53","guid":{"rendered":"https:\/\/twohandsbrands.com\/?p=5616"},"modified":"2021-06-28T14:12:11","modified_gmt":"2021-06-28T21:12:11","slug":"photo-series","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/photo-series\/","title":{"rendered":"A Story-Based Photo Series"},"content":{"rendered":"\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t <\/polygon> <\/g> <\/g> <\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDiscover<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Concept \u2022 Art Direction \u2022 Production<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Story-Based Photo Series<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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for The House Fund<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The world of VC has historically been cool and aloof. The House Fund, started as a community resource for Berkeley student entrepreneurs, is the polar opposite, infusing everything they do with warmth, humanity, and helpfulness. We set out to create a photo series that embodied this ethos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Max\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Max Reynolds, founder of Symbio, a startup making huge gains in AI-powered automotive robotics.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Stories Over Headshots<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To make a portfolio showcase that was more exciting and personal than the standard headshot, we organized a photoshoot of The House Fund\u2019s startup founders in their offices, next to their tech that they\u2019re changing the world with. We didn\u2019t want just a photo, we wanted a story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dawn Song, the most cited scholar in computer security, founder of Oasis Labs, and pioneer in data privacy.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Distinct Yet Flexible Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Given that we\u2019d shoot in 5 different locations, we created Art Direction that was flexible enough to adapt to changing environments, yet structured enough that a unified style would be felt through each and every one.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMark Godwin and Austin Oehlerking, founders of Boxbot, using AI to solve the hardest part of logistics: last mile delivery.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tKevin Chou and Josh Williams of Forte, who use blockchain to support peer-to-peer economies in gaming.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A more artful headshot<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For headshots, we encouraged warmth and personality through smiling, since The House Fund brings a more human side to the typically cold world of Venture Capital. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJeremy Fiance, Founder at The House Fund. Captured by Justin Bettman - Directed by Two Hands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrett Wilson, Venture Partner at The House Fund. Captured by Justin Bettman - Directed by Two Hands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAnnie Tsai, Part-Time Partner at The House Fund. Captured by Justin Bettman - Directed by Two Hands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMichael Jordan, Co-Founder & Faculty Partner at AI@The House. Captured by Justin Bettman - Directed by Two Hands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Varying \u00be or closeup shots, plus postures that went across the board kept things visually interesting, while our graphic visual ID lent itself to play on top of imagery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Credits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Photographer<\/strong>: Justin Bettman<\/a>
Art Direction<\/strong>: Michaela Fiasova
Concept & Production<\/strong>: Eva Frye<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More case studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\"\"\t\t<\/div>\n\t\t\t\t
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\n\t\tThe House Fund\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\"Two\t\t<\/div>\n\t\t\t\t
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\n\t\tAmbi Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\"Teravana\"\t\t<\/div>\n\t\t\t\t
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\n\t\tTeravana\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\"Two\t\t<\/div>\n\t\t\t\t
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\n\t\tEnd Well\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\"Two\t\t<\/div>\n\t\t\t\t
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\n\t\tElectric Sheep Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\"US\t\t<\/div>\n\t\t\t\t
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\n\t\tUS Digital Response\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Concept \u2022 Art Direction \u2022 Production A Story-Based Photo Series for The House Fund The world of VC has historically been cool and aloof. The House Fund, started as a community resource for Berkeley student entrepreneurs, is the polar opposite, infusing everything they do with warmth, humanity, and helpfulness. We set out to create […]<\/p>\n","protected":false},"author":1,"featured_media":5636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nA Story-Based Photo Series case study | Two Hands Brands<\/title>\n<meta name=\"description\" content=\"Providing local governments with rapid technical fixes in overwhelming COVID-19 times. 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