{"id":4546,"date":"2020-08-26T16:58:40","date_gmt":"2020-08-26T23:58:40","guid":{"rendered":"https:\/\/staging.twohandsbrands.com\/?p=4546"},"modified":"2023-05-25T19:39:58","modified_gmt":"2023-05-26T01:39:58","slug":"the-house-fund","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/","title":{"rendered":"The House Fund"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t <\/polygon> <\/g> <\/g> <\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDiscover<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Brand strategy \u2022 Visual Identity \u2022 Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography \u2022 Copywriting \u2022 Site design<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

The House Fund<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Finding a VC\u2019s True North to differentiate among a sea of competitors.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Problem<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

In this time of a proliferation of VC funds, The House Fund needed a new identity that differentiated them above the rest of the pack. Even in a sea of other Berkeley-focused competitors, The House Fund is consistently showing up as best in class. But why?<\/p>

They needed a consistent narrative around their offerings. It was time to define their mission, clarify their special sauce, and codify it through authentic storytelling and visuals. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

After immersing ourselves into The House Fund\u2019s business, we found the consistent narrative thread that was truly them and tied their whole story together. It became their North Star and influenced everything \u2014 from brand strategy to visuals, website, and business cards. We clarified their offerings, polished their purpose, and built a brand, visual identity, and new website that was differentiated, and truly them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

\u201c<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Two Hands Brand\u2019s depth of research and genuine care to uncover the soul of an organization impressed us. They have true creativity, taste, and talent to deliver an innovative identity that feels unique and truly \u201cus.\u201d We\u2019re already lining up other projects for them.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u2014Jeremy Fiance, Founder, The House Fund<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Strategy: The Changing of the Guard<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

The House Fund is special because they\u2019re doing something different than the rest of venture. Most VC\u2019s start out as funds, then realize they have to have services to attract entrepreneurs into their portfolio. But the house Fund started backwards\u2014 as a student center, to give resources to campus entrepreneurs.<\/p>

They had genuine desire to give back to Berkeley founders, and people noticed. Students kept joining, building a thriving community. Teachers got wind, and not only provided their expertise, but they realized they wanted the House Fund\u2019s support too, for their own startups. We\u2019re talking about some of the world\u2019s leading professors, who wanted to support, and be supported by, the youthful House Fund\u2019s spirit and connections.<\/p>

The difference is that The House Fund is Community First, where most VCs are Capital First, giving them an inherently better product for their users. This creates an interesting tension in the industry: the old way of doing things, versus theirs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

After diving into their business, we realized that The House Fund has the opportunity to bring in the New Guard of venture capital. The old way of doing things (capital-first) has come and gone; now, with their youthful, fresh outlook on how to build good businesses, it\u2019s time for Venture Capital that provides an inherently different product\u2014 with the entrepreneur designed at the center.<\/p>

Sometimes, we ask hard questions. Always, we poke holes\u2014 to make your strategy stronger. Clarifying your company\u2019s strategy isn\u2019t easy, but it should be simple.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"We\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

One clear brand concept: The connecting line.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

We led The House Fund through strategic exercises to clarify their offerings, and articulate their North Star.<\/p>

As a venture fund and student center, their value add is centered around providing entrepreneurs with the right connection at the right time.<\/p>

We embodied this through the motif of a \u201cconnecting line,\u201d to visually \u201cconnect the dots\u201d between offerings they provide\u2014 a line which follows you throughout the whole site. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"This\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

We created a color palette and visuals that were vibrant, youthful, tenacious, and humble, all ownable terms, which would bring a breath of fresh air to the world of VC, typically overloaded with bravado and corporate visuals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Geometrical\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Final\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

We reinvisioned their logo, a mushroom made of a half-circle and smile, which we deconstructed and spread through the site\u2019s visual language.<\/p>

The visual identity we created is flexible enough to have sub-brands, clearly differentiating their brand hierarchy and separate subinitiatives, like AI@The House, and their student resource foundation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"We\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Beautiful\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"This\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

A story-based portfolio showcase<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

When it comes to portfolio showcases, many VCs have headshots of their entrepreneurs, which misses the impact of their inspirational stories. To make a portfolio showcase that was more exciting and personal, we organized a photo shoot of founders in their offices, next to their tech that they\u2019re changing the world with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPrevious<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tNext<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

So, we creative directed a photoshoot with the legendary Justin Bettman<\/a>, who made the entrepreneurs look fierce, and who made the core team look genuine and approachable, capturing their essence beautifully.
It was an honor to be involved in telling their story; The House Fund is truly doing something great\u2014 and unprecedented\u2014 for the Berkeley community.
Go Bears!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"01\"<\/figure><\/a><\/div>
\"03\"<\/figure><\/a><\/div>
\"02\"<\/figure><\/a><\/div>
\"04\"<\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

More case studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\"Two\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\tAmbi Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\"Teravana\"\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\tTeravana\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\"Two\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\tEnd Well\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\"Two\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\tElectric Sheep Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\"\"\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\tThe House Fund\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\"The\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\tA Story-Based Photo Series\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Brand strategy \u2022 Visual Identity \u2022 Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography \u2022 Copywriting \u2022 Site design The House Fund Finding a VC\u2019s True North to differentiate among a sea of competitors. Problem In this time of a proliferation of VC funds, The House Fund needed a new identity that differentiated them […]<\/p>\n","protected":false},"author":1,"featured_media":4515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nThe House Fund case study | Two Hands Brands<\/title>\n<meta name=\"description\" content=\"Finding a VC\u2019s True North to differentiate among a sea of competitors. Brand strategy \u2022 Visual & Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The House Fund case study | Two Hands Brands\" \/>\n<meta property=\"og:description\" content=\"Finding a VC\u2019s True North to differentiate among a sea of competitors. Brand strategy \u2022 Visual & Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Hands Brands\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T23:58:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T01:39:58+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.twohandsbrands.com\/#\/schema\/person\/65439662f8f30be346a47c20a6b3f55a\"},\"headline\":\"The House Fund\",\"datePublished\":\"2020-08-26T23:58:40+00:00\",\"dateModified\":\"2023-05-26T01:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\"},\"wordCount\":773,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg\",\"articleSection\":[\"Case studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\",\"url\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\",\"name\":\"The House Fund case study | Two Hands Brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg\",\"datePublished\":\"2020-08-26T23:58:40+00:00\",\"dateModified\":\"2023-05-26T01:39:58+00:00\",\"description\":\"Finding a VC\u2019s True North to differentiate among a sea of competitors. Brand strategy \u2022 Visual & Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography\",\"breadcrumb\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage\",\"url\":\"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg\",\"contentUrl\":\"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg\",\"width\":1500,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.twohandsbrands.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The House Fund\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.twohandsbrands.com\/#website\",\"url\":\"https:\/\/www.twohandsbrands.com\/\",\"name\":\"Two Hands Brands\",\"description\":\"An Identity Studio for Handmade Brands\",\"publisher\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.twohandsbrands.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.twohandsbrands.com\/#organization\",\"name\":\"Two Hands Brands\",\"url\":\"https:\/\/www.twohandsbrands.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.twohandsbrands.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/03\/thb_logo_color_full.svg\",\"contentUrl\":\"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/03\/thb_logo_color_full.svg\",\"width\":160,\"height\":90,\"caption\":\"Two Hands Brands\"},\"image\":{\"@id\":\"https:\/\/www.twohandsbrands.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/twohandsbrands\/\",\"https:\/\/www.linkedin.com\/company\/two-hands-brands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.twohandsbrands.com\/#\/schema\/person\/65439662f8f30be346a47c20a6b3f55a\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.twohandsbrands.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4bd9dd2842e73430f2930041972f427c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4bd9dd2842e73430f2930041972f427c?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The House Fund case study | Two Hands Brands","description":"Finding a VC\u2019s True North to differentiate among a sea of competitors. Brand strategy \u2022 Visual & Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/","og_locale":"en_US","og_type":"article","og_title":"The House Fund case study | Two Hands Brands","og_description":"Finding a VC\u2019s True North to differentiate among a sea of competitors. Brand strategy \u2022 Visual & Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography","og_url":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/","og_site_name":"Two Hands Brands","article_published_time":"2020-08-26T23:58:40+00:00","article_modified_time":"2023-05-26T01:39:58+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#article","isPartOf":{"@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/"},"author":{"name":"admin","@id":"https:\/\/www.twohandsbrands.com\/#\/schema\/person\/65439662f8f30be346a47c20a6b3f55a"},"headline":"The House Fund","datePublished":"2020-08-26T23:58:40+00:00","dateModified":"2023-05-26T01:39:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/"},"wordCount":773,"commentCount":0,"publisher":{"@id":"https:\/\/www.twohandsbrands.com\/#organization"},"image":{"@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage"},"thumbnailUrl":"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg","articleSection":["Case studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/","url":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/","name":"The House Fund case study | Two Hands Brands","isPartOf":{"@id":"https:\/\/www.twohandsbrands.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage"},"image":{"@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage"},"thumbnailUrl":"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg","datePublished":"2020-08-26T23:58:40+00:00","dateModified":"2023-05-26T01:39:58+00:00","description":"Finding a VC\u2019s True North to differentiate among a sea of competitors. Brand strategy \u2022 Visual & Verbal Identity \u2022 Voice Guidelines \u2022 Conceptual Photography","breadcrumb":{"@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#primaryimage","url":"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg","contentUrl":"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/08\/THF_HomeCS_animated.svg","width":1500,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/www.twohandsbrands.com\/case-studies\/the-house-fund\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.twohandsbrands.com\/"},{"@type":"ListItem","position":2,"name":"The House Fund"}]},{"@type":"WebSite","@id":"https:\/\/www.twohandsbrands.com\/#website","url":"https:\/\/www.twohandsbrands.com\/","name":"Two Hands Brands","description":"An Identity Studio for Handmade Brands","publisher":{"@id":"https:\/\/www.twohandsbrands.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.twohandsbrands.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.twohandsbrands.com\/#organization","name":"Two Hands Brands","url":"https:\/\/www.twohandsbrands.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.twohandsbrands.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/03\/thb_logo_color_full.svg","contentUrl":"https:\/\/www.twohandsbrands.com\/wp-content\/uploads\/2020\/03\/thb_logo_color_full.svg","width":160,"height":90,"caption":"Two Hands Brands"},"image":{"@id":"https:\/\/www.twohandsbrands.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/twohandsbrands\/","https:\/\/www.linkedin.com\/company\/two-hands-brands"]},{"@type":"Person","@id":"https:\/\/www.twohandsbrands.com\/#\/schema\/person\/65439662f8f30be346a47c20a6b3f55a","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.twohandsbrands.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4bd9dd2842e73430f2930041972f427c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bd9dd2842e73430f2930041972f427c?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/posts\/4546"}],"collection":[{"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/comments?post=4546"}],"version-history":[{"count":33,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/posts\/4546\/revisions"}],"predecessor-version":[{"id":7319,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/posts\/4546\/revisions\/7319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/media\/4515"}],"wp:attachment":[{"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/media?parent=4546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/categories?post=4546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.twohandsbrands.com\/wp-json\/wp\/v2\/tags?post=4546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}