{"id":2706,"date":"2020-07-14T22:56:55","date_gmt":"2020-07-15T05:56:55","guid":{"rendered":"https:\/\/twohandsbrands.com\/?p=2706"},"modified":"2020-08-29T05:56:41","modified_gmt":"2020-08-29T12:56:41","slug":"higg-co","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/higg-co\/","title":{"rendered":"Higg Co"},"content":{"rendered":"\t\t
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Brand strategy \u2022 Verbal Identity \u2022 Voice Guidelines \u2022 Information Architecture \u2022 Copywriting \u2022 Product Marketing<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Higg Co<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Making manufacturing a force for good.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Problem<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Measuring manufacturing sustainability is so multi-faceted and complex, it can get convoluted easily. Yet with many different types of users adopting their tech all over the world, from manufacturers, to textile designers, Higg Co needed a clear story to get their message across, beating out competition, and literally, saving the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We worked closely with their core team to codify a bold, assertive strategy and clear offerings, sharing the Higg Co story in a way that inspired users that sustainability is, in fact, attainable, in a top-to-bottom new website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Work<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Higg Co was building the measurement system and technology that could actually help save the planet from manufacturing waste. They needed a brand strategy, verbal identity, and website that simplified their story, making it accessible to a variety of users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our comprehensive strategy codified their North Star, keeping the hero\u2014 brands cleaning up their manufacturing processes\u2014 in mind.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Verbal Identity &
Voice Guidelines<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Taking the brand foundations, we codified and expanded Higg Co\u2019s voice into a comprehensive guidelines of dos and don\u2019ts, aligning Higg Co\u2019s marketing and sales team in one cohesive voice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Information Architecture<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We combed through reports and interviewed key staff, putting together a story of impact through data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Product Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We interviewed Higg Co product specialists and salespeople to help take Higg Co\u2019s product offerings from high-level, to specific, with actionable measurements and benefits.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Credits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to the talented Jenna Van Hout<\/a> for beautiful brand design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More case studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tElectric Sheep Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tThe House Fund\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tA Story-Based Photo Series\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Brand strategy \u2022 Verbal Identity \u2022 Voice Guidelines \u2022 Information Architecture \u2022 Copywriting \u2022 Product Marketing Higg Co Making manufacturing a force for good. Problem Measuring manufacturing sustainability is so multi-faceted and complex, it can get convoluted easily. Yet with many different types of users adopting their tech all over the world, from manufacturers, […]<\/p>\n","protected":false},"author":1,"featured_media":4972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nHigg Co case study | Two Hands Brands<\/title>\n<meta name=\"description\" content=\"Making manufacturing a force for good. 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