{"id":206,"date":"2019-08-18T01:00:11","date_gmt":"2019-08-18T08:00:11","guid":{"rendered":"https:\/\/twohandsbrands.com\/?p=206"},"modified":"2020-09-17T19:13:38","modified_gmt":"2020-09-18T02:13:38","slug":"vitamin-angels","status":"publish","type":"post","link":"https:\/\/www.twohandsbrands.com\/case-studies\/vitamin-angels\/","title":{"rendered":"Vitamin Angels"},"content":{"rendered":"\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t <\/polygon> <\/g> <\/g> <\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDiscover<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Content strategy \u2022 Website copy \u2022 Email marketing & social media strategy<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vitamin Angels<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Starting a movement to fundraise for prenatal healthcare.\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Background<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vitamin Angels is a California-based nonprofit helping cure child malnutrition around the world through\u00a0Vitamin A supplementation, deworming, and prenatal multivitamins.<\/p>

When two new studies came out which showed jaw-dropping efficacy rates for prenatal multivitamins, they knew it was time to start the rallying cry\u2014 to educate, turn gears for policy change, and fundraise to save newborn lives.<\/p>

They came to us to tell the story and rally people digitally.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We conceived a complete digital fundraising campaign for a nonprofit solving child malnutrition, bringing to life a business pivot and their biggest advocacy campaign to date.<\/p>

After digesting the latest ground-breaking health literature into a simple story with personal touches, we rallied support for prenatal health for mother and child in a full digital campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Information Synthesis<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We needed a simple, emotional story that’s backed with medical accuracy.<\/p>

So, we distilled complex health studies into the 3 most compelling numbers that told a narrative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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newborns die everyday<\/div>\t\t\t
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These young lives could be saved if mothers and babies had access to affordable, quality health care, good nutrition, and clean water.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Problem<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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are from preventable causes<\/div>\t\t\t
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Such as premature birth,
labor and delivery complications,
and preventable infections like sepsis and pneumonia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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decreased mortality with prenatals<\/div>\t\t\t
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…in newborns of anemic mothers. Anemia is a serious and common problem affecting 38% of pregnant women around the world, and can lead to low birth weight and premature birth, which decrease a child’s chance
of survival.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Content Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Next we added supporting content to build up credibility, and cover the rational and emotional sides of the story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Vitamin\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201c<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two hands is a highly capable, kind spirited, production genie. They think critically about message strategies, and bring both gusto and creativity to projects<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014Margaret Nicoll, Founder of Maka Digital<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign Messaging<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We created messaging that\u2019s appropriate to introduce people to a complex topic in a simple way, and encourage action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Vitamin\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Email and Social Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We guided the client’s team on how to write goal-focused emails and A\/B test, and shaped copy for each segment of the funnel on social media.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We exceeded the previous year’s donations by 100%, and saw a brand lift of 24%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201c<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We are so appreciative of the support you have offered in helping us build a powerful and more effective Mother's Day program.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014Shannon Burke, Director of marketing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More case studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tEnd Well\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tElectric Sheep Robotics\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tThe House Fund\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tUS Digital Response\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Content strategy \u2022 Website copy \u2022 Email marketing & social media strategy Vitamin Angels Starting a movement to fundraise for prenatal healthcare.\u200b Background Vitamin Angels is a California-based nonprofit helping cure child malnutrition around the world through\u00a0Vitamin A supplementation, deworming, and prenatal multivitamins. When two new studies came out which showed jaw-dropping efficacy rates […]<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nVitamin Angels case study | Two Hands Brands<\/title>\n<meta name=\"description\" content=\"Starting a movement to fundraise for prenatal healthcare. Content strategy \u2022 Website copy \u2022 Email marketing & social media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twohandsbrands.com\/case-studies\/vitamin-angels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitamin Angels case study | Two Hands Brands\" \/>\n<meta property=\"og:description\" content=\"Starting a movement to fundraise for prenatal healthcare. 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