In Crisis? Don’t Panic, Follow This Comms Plan
In the face of economic hardship, your brand will have to be far sharper than it’s been in the past to earn the cash of customers as they tighten their pocketbooks. Follow these two steps to set your brand up for success.
Ruth Bader Ginsburg and the Art of Positioning
RBG knew the importance of studying the competition, knowing her audience, and using the law to build air-tight strategies to advance who “we the people” stands for. Had we followed her foundationally sound approach in Roe v. Wade, reproductive rights wouldn’t be vulnerable to reversal today.